Times of India | The Art Factory

Times of India


‘I Lead India’ – A Times of India initiate that’s a youth activist programme demonstrating how young, committed individuals can bring about real change.

Video Description
As part of the digital part of their ‘I Lead India’ campaign, Times of India wanted to create a fun and easy short animated Youtube video to highlight the “Chalta Hai (Who cares)” attitude that most Indians towards the countries problems. This particular video was to deal with litter and bad public hygiene, a problem rampant in India.