Everyday Friday | The Art Factory

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Everyday Friday

Microsite, Social Media

For the social platform, Plobal, we created a campaign #EverydayFriday and developed a microsite wherein people could log in through their twitter accounts and give reasons as to what makes everyday, a friday!

The campaign met with great success on the social media front and saw people submitting entries in huge numbers. In addition, the website would change its layout based on the time of the day you logged in. A unique addition to a simple yet effective campaign.