#ChilloutSurprise | The Art Factory


Social Media

The Brand’s Tagline was
“Take a Chill Pill”

This made our objective
To establish Lipton Ice Tea India as a brand that really helps people “Take a Chill Pill” on the digital space.

The insight was
A lot of people vent out their stress on Twitter by Tweeting about their problems every day.

The challenge
How to help all these stressed Tweeps to – Chill Out?

So our Idea was
“Chill out Surprise!” – A Twitter based (online to offline) campaign

 So ‘What’ did we do? And ‘How’ did we do it”?
Well, let’s watch the video about that 😉